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Jun 26, 2025
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2011-2012 Graduate Studies Bulletin [Archived Catalog]
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MKTG 350 - Principles of MarketingCredits: 3
Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society.
Prerequisites: ECON 221/222, ACCT 225/226 for B.A. major sections; ECON 224, ACCT 222 for non-B.A. major sections
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